The above block shows (2) Successful Signage Examples & (2) Unsuccessful Signage Examples that I found in Brooklyn, Manhattan, and New Jersey this past week.
Both successful signage examples show the products though their windows with limited yet direct typography that supports the information (or products) that are presented. I especially enjoy this aesthetic and approach to shop signage, depicting what is actually being sold in the storefront. The Canal Lighting Parts sign is located in Manhattan, NY and the 5th Avenue Wood Works sign is located in Brooklyn, NY.
The ‘4th Avenue Beer Grocery’ signage is very busy and could be simply adjusted to just read 4th Avenue Grocery. The Beer signage is separate from the grocery and could indicate an establishment that only serves beer. The 4th Avenue Beer & Grocery sign is located in Brooklyn, Ny.
The ‘Poison Ivy Keep Out’ signage is confusing as it is not indicating where to which the poison ivy is exactly, and if one would want to keep off the trail altogether. It is located in a park, adjacent to the beach in Long Branch, NJ. I chose this sign to edit and the challenge would be to instruct as well. I chose to adjust the sign to read ‘Poison Ivy Keep On Trail’. This provides the observer to know that there is poison ivy, but not on the trail as the sign indicates that the trail is to be followed and if one would verve off the trail then there could or would be poison ivy. I used Adobe Photoshop to remove the ‘Keep Out’ and replace with ‘Keep on Trail’.
Here is my presentation prepared for class on Thursday, September 20th 2018.